Archie Magazine was a print-only independent publication based in Toronto distributed nationally with select international stockists. With every issue, Archie aimed explore contemporary culture in Toronto by celebrating creative projects and people. Archie was founded, ran, published, and designed by Joshua.

During its publication, Archie developed a reputation in Toronto's creative community and featured some of the city's best photographers, independent creatives, and  musicians.

"I hope the following pages and those speaking in them will convey the real concept of a 'brand'. One that, at its core, is an assemblage of qualities and values that grow beyond the individual." - From the Editor